media distributor

preliminary evaluation

Target Audience

What have you learnt about technologies from the process of constructing this product?

Throughout the production, planning and completion of our opening two minutes we used a vast variety of technologies:


1. DIGITAL CAMERA

During our filming we used a digital camera along with a tripod, the digital camera is used across the filming world and often replaces the classic 35mm professional cameras. During the filming, I learnt how to effectively set up a camera and use the focusing and zooming aspects to achieve the shots I wanted.

2. Free Play Music

Free play music is a great music for anyone who is looking to make a multimedia product without the resources to use licensed music. Professional companies use free play music, which is why we chose to use this website for our opening two minutes. We used music from free play music during the bike scene to contribute to the tense atmostsphere - without the music the scene seemed rather dull and boring. We learnt how to effectively browse for the right music by using the keyword feature ( the keyword we used was tense).

3. YouTube

Perhaps one of the most influential technologies we used for the eventual production and completion of our opening two minutes. YouTube allowed us to publish our opening two minutes in an easy and effective way - this was useful as it supplied us a medium between our product and the audience. People who participated in the survey used the YouTube link to view the video, as did teachers or anyone who wanted to view it.

4. 

Instead of using Microsoft Powerpoint to communicate my evaluation answers I chose to use Prezi as it is a much more exciting and illustrative way of answering the set questions. The website supplies you with many many templates to choose from and also allows you to incorporate different media grounds. I have used audio tracks to make my prezi slideshows a multimedia product.

5. 

In my evaluation I used soundcloud to record myself speaking about the different evaluative questions. Soundcloud is a useful place for people to share their music, but also to record yourself for your own purposes.

6.

Final Cut Pro X is one of the best editing tools in the business and is used by professionals across the filming world and is promoted in the best university courses. It allows the user to fully edit a film/video project using a variety of tools - I learnt how to use this through practice instruction. I feel comfortable using this software when approaching another project of the same nature.

How does your media represent different social groups?

How did you address/attract your target audience

Our film "The Cost of Dying" successfully attracts our target audience effectively through generic codes and enigma represented in the cinematography. Our target audience being a young male adult who lives an adrenaline-filled life that mainly watches thriller/dark films. We conveyed this to the intended audience through foreshadowing a action-packed twisted storyline, the feature of guns and knifes were purposely placed in our filming.

Furthermore, the main character owns a motorbike which is possibly relatable and attractive to the Target Audience. The motorbike featured in our film is a top of the range Yamaha street bike.

The location of our filming was also deliberate in terms of attracting our target audience as we wanted to attract an urban audience. For this reason our filming features a clip of the main character in central London - this making the character relatable to urban audiences. 

We check to see if these enigma codes had worked successfully in attracting our audience.

https://www.surveymonkey.com/s/NHMXXWW

QUESTION 1) All of our responses were from young adults (14-28)

We chose to include people form ages 14-18 years old as we know that they would be beneficial in terms of their response.

QUESTION 2) Out of all the various genres given all of the responses thought this was Crime/Thriller film which was positive - this means we successfully conveyed what genre our film is to the audience.

QUESTION 3) When asked what was appealing the general responses included use of props, the motorbike shots and also the central London shots and close ups.

QUESTION 4) The music type was a big plus point for us, we knew that it would be perfect for the scene it was showed in and that it conveyed the right messages. All responses were positive and respected the choice of music - if fitted well in the scene.

QUESTION 5) YES.

QUESTION 6) The acting was regarded as good by all of the responses, however there wasn't much to judge as there wasn't any dialogue. This was deliberate and left the audience wanting to see more as not much information regarding the storyline was given.

QUESTION 7) Nearly all responses agreed that the film looked professional.

In what ways does your media product use, develop or challenge forms and conventions of real media products?