How did you address/attract your target audience

Our film "The Cost of Dying" successfully attracts our target audience effectively through generic codes and enigma represented in the cinematography. Our target audience being a young male adult who lives an adrenaline-filled life that mainly watches thriller/dark films. We conveyed this to the intended audience through foreshadowing a action-packed twisted storyline, the feature of guns and knifes were purposely placed in our filming.

Furthermore, the main character owns a motorbike which is possibly relatable and attractive to the Target Audience. The motorbike featured in our film is a top of the range Yamaha street bike.

The location of our filming was also deliberate in terms of attracting our target audience as we wanted to attract an urban audience. For this reason our filming features a clip of the main character in central London - this making the character relatable to urban audiences. 

We check to see if these enigma codes had worked successfully in attracting our audience.

https://www.surveymonkey.com/s/NHMXXWW

QUESTION 1) All of our responses were from young adults (14-28)

We chose to include people form ages 14-18 years old as we know that they would be beneficial in terms of their response.

QUESTION 2) Out of all the various genres given all of the responses thought this was Crime/Thriller film which was positive - this means we successfully conveyed what genre our film is to the audience.

QUESTION 3) When asked what was appealing the general responses included use of props, the motorbike shots and also the central London shots and close ups.

QUESTION 4) The music type was a big plus point for us, we knew that it would be perfect for the scene it was showed in and that it conveyed the right messages. All responses were positive and respected the choice of music - if fitted well in the scene.

QUESTION 5) YES.

QUESTION 6) The acting was regarded as good by all of the responses, however there wasn't much to judge as there wasn't any dialogue. This was deliberate and left the audience wanting to see more as not much information regarding the storyline was given.

QUESTION 7) Nearly all responses agreed that the film looked professional.